Google has just released an updated version of Google Docs & Spreadsheets. While the update really only truly affects to the document browsing page it adds a substantial amount of usability to the entire application. The visual overhaul is quite a step up and shows that, once again, Google isn’t Read More...

Like it or hate it, Twitter has caused a stir in the online social networking space. In a nut shell, Twitter allows users to pump out infinite amounts of (usually) ego-driven noise to the intarweb with a multitude of widgets, mashups and plugins that Read More...

By Jonathan Follett Published: June 18, 2007 For most people, sound is an essential part of everyday living. Sound can deliver entertainment—like our favorite music or the play-by-play call of our hometown baseball—and vital information—like the traffic and news reports on the radio Read More...

In part one of this two-part series we introduced and reviewed the basic concepts of conversion rate optimization and how Google’s Web Optimizer – a free tool from Google – can help improve your conversion rate, delivering fewer browsersmaking tire kickers drive off the lot and more buyers to the checkout. Read More...

By Daniel Szuc Published: June 4, 2007 You are the lead designer—or perhaps even the sole designer on a product team. You have just completed your product design, and it’s time to walk through your design approach with the project stakeholders, including management, developers, and users. Read More...

By Luca Mascaro Published: June 4, 2007 On a quiet spring morning, one of our clients—the director of a small firm with ten employees—called our office and wanted to see me the very same day to discuss a new project. When we met in the afternoon, he told me his firm needed a new Web site Read More...

By Mike Hughes Published: June 4, 2007 Describing a professional conference is a lot like the proverbial tale of the blind men and the elephant. One felt the leg and thought it was like a tree; another, the side and thought it was like a wall; and yet another, the tail and thought it was like a rope. Read More...

By Stacia Marlett Published: June 4, 2007 As a technical writer, I’ve been aware of the Society of Technical Communicators (STC) since I was in college. However, I’ve never joined the organization. This year, the STC Technical Communication Summit was held just a short drive away from me Read More...